Student Businesses @ CAU: Au Courant

Kaiya Williams, a Junior at Clark Atlanta University, was excited to talk to us about her new business, “Au Courant” that was established this past November of 2020.

Au Courant consists of trendy accessories such as hats, headbands, and jewelry. While the business is fairly new, Williams has been quite successful. She shares that her proudest moment was selling half of her inventory when she attended a pop up shop at Kiss Ultra Lounge in Atlanta, GA.

“I decided to start a business so that I will have assets that I can pass down to my own kids. I would like for the generations in my family to have something that they can call their own.” Williams continues that she does not see herself altering herself to fit into corporate criterias.  

Interestingly enough, when asked about the origin of her business name, she reveals that she found the name from an online generator.

“I hope to accomplish getting my own warehouse so I am able to ship items instantly. I also would like to have my own store.”

Limited Edition “Dripping” Sunglasses

Williams was born and raised in Atlanta, GA, so it is no surprise that Peach city was stated to be her ideal location for a store. 

Give Williams a happy birthday by shopping on her website https://aucourant.shop

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